Retention
Get expert support from specialists who understand what keeps gym members engaged long term. Our selected partners help you improve retention through proven strategies, systems and member experience improvements that increase length of stay, boost lifetime value and create a more stable, profitable fitness business.
Black Raccoon Consulting
Premier Partner
Black Raccoon Consulting is a trusted partner for fitness and leisure businesses looking to improve retention and member lifetime value through smarter systems and processes.
With over a decade of industry experience, we specialise in designing effective onboarding programmes, automated member journeys and retention strategies that help gyms engage members from day one. From structured first-90-day experiences to ongoing communication, education and touchpoints, we help businesses reduce churn and create stronger, longer-lasting member relationships.
Our mission is to equip gym operators with practical tools, proven frameworks and automation systems that support consistent delivery, better experiences and sustainable growth. Partner with Black Raccoon Consulting to turn retention into a competitive advantage and build a more resilient, profitable fitness business.
Advanced Partners
The Retention Guru
Dr Paul Bedford
Paul has worked in the fitness industry for nearly three decades. Starting as a trainer, he then worked as an operator, an educator and now as a global authority on health club member retention.
Paul has completed a PhD in Behavioural Sciences focusing on health club retention and analysed the behaviour of over 5.5 million members across 4500 clubs and facilities. Over 100 fitness companies have had their data analysed by Paul and his team placing him in the box seat to deliver key insights as to what makes our members stay for longer!
Guru Paul
Empowering Members to
Build Lasting Exercise Habits
Guru Paul is your ultimate solution for helping new and returning gym members establish and maintain a consistent exercise routine. Designed to work autonomously, Guru Paul operates 24/7 to ensure continuous support and engagement for your members.
Konkr
Konkr is a data driven loyalty and engagement platform that helps gyms reduce churn and increase profitability by rewarding member visits.
Become a Partner
Showcase your business with our highest support category. Become a Partner today
Fit Supply Hub Premier Partners
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