Black Raccoon Consulting is a trusted partner for fitness and leisure businesses looking to improve membership sales performance and drive sustainable growth.

With over a decade of industry experience, we specialise in practical, results-driven membership sales training for independent, franchise and commercial gyms. From lead handling and enquiry conversion to sales processes, team confidence and customer journeys, we help clubs turn more prospects into long-term members.

Our approach equips sales teams and managers with proven frameworks, real-world tools and ongoing support, ensuring sales activity aligns with your brand, values and growth goals. Partner with Black Raccoon Consulting to build stronger sales teams, improve conversion rates and create lasting commercial success.