Black Raccoon Consulting
Gym and Fitness Business Consultants
Life Fitness
A world-leading fitness equipment manufacturer delivering premium cardio, strength and digital training solutions for commercial facilities globally. Trusted by gyms, health clubs, hotels and performance centres, Life Fitness is known for its durability, innovation and user-centric design, helping operators create high-quality training environments that enhance member experience, support performance and drive long-term engagement and retention through reliable, future-focused equipment.
Life Fitness
Business Description:
Designs and manufactures commercial fitness equipment that sets the benchmark for quality, longevity and performance within the global fitness industry. Working with operators across gyms, leisure centres, hospitality venues and institutional facilities, Life Fitness supports the creation of professionally equipped training spaces built to withstand high usage while delivering a consistently premium workout experience.
Beyond equipment, Life Fitness focuses on how people move, train and interact with fitness spaces. By integrating biomechanical research, digital connectivity and thoughtful design, the brand enables operators to optimise floor layouts, improve accessibility for all users and create environments that encourage regular use, progression and long-term member commitment.
Services/Products:
Commercial Cardio Equipment – Premium treadmills, bikes, cross-trainers and climbers designed for high-traffic gym environments.
Strength Training Equipment – Selectorised, plate-loaded and free-weight solutions built around biomechanics and durability.
Functional & Training Accessories – Supporting equipment to enhance functional training zones and versatility on the gym floor.
Connected Fitness & Digital Solutions – Integrated consoles, tracking and digital platforms that enhance user engagement and data insight.
Facility Design & Space Planning – Expert guidance on gym layout, zoning and equipment selection to maximise space and usage.
Equipment Installation & Project Support – End-to-end support from delivery through installation and commissioning.
Maintenance & Aftercare Services – Ongoing servicing, parts supply and technical support to protect equipment performance and lifespan.
Commercial Finance Solutions – Flexible purchasing and finance options to support capital planning and investment.
Offer/Promotion:
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