a specialist fitness business consultancy supporting franchise brands and franchisees to build scalable, high-performing networks. Working at both franchisor and site level, Black Raccoon helps align marketing, sales, operations and retention systems to ensure consistency, profitability and sustainable growth across the franchise estate. With deep experience across independent gyms, emerging franchises and multi-site operators, Black Raccoon provides practical, data-led support that strengthens franchise models, supports franchisee success and protects long-term brand value.