Black Raccoon Consulting
Gym and Fitness Business Consultants
Fitleads
Specialises in lead generation, marketing automation and customer journey systems built specifically for gyms and fitness businesses. From paid advertising and enquiry capture to automated follow-up, booking and conversion workflows, FitLeads helps operators attract higher-quality leads, respond faster, reduce admin and turn interest into memberships through structured, proven systems that support consistent growth and scalable marketing performance.
Fitleads
Business Description:
FitLeads is a specialist marketing and automation platform built exclusively for gyms and fitness businesses that want predictable lead flow and better conversion without increasing workload. FitLeads combines paid advertising, enquiry capture, CRM, automated follow-up and booking systems into one integrated framework, ensuring every lead is responded to quickly, consistently and professionally.
Designed around real gym sales journeys, FitLeads removes manual admin, reduces missed opportunities and shortens sales cycles by guiding prospects from first enquiry through to trial, tour and membership sign-up. By blending automation with human interaction, the system helps operators increase conversion rates, improve prospect experience and scale marketing activity with confidence, while giving teams more time to focus on member relationships and in-club delivery.
Services/Products:
Lead Generation Campaigns – Paid advertising strategies designed specifically for gyms to generate consistent, high-quality enquiries.
Enquiry Capture & CRM – Centralised lead capture with full visibility of every prospect, enquiry source and status.
Automated Lead Follow-Up – Instant and scheduled email, SMS and WhatsApp workflows to ensure no lead is missed.
Trial & Tour Booking Systems – Automated booking journeys that move prospects from enquiry to visit with minimal friction.
Sales Pipeline & Conversion Tracking – Clear visibility of lead progress, conversion rates and sales performance.
Member Journey Automation – Structured automations supporting onboarding, engagement and conversion into membership.
Call & Activity Tracking – Tools to monitor contact attempts, response times and sales team activity.
Reporting & Performance Dashboards – Real-time insights into lead flow, conversion, ROI and campaign effectiveness.
Marketing System Setup & Support – Full implementation, training and ongoing support to ensure systems are used effectively.
Offer/Promotion:
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