Black Raccoon Consulting
Gym and Fitness Business Consultants
BH Fitness
An international fitness equipment manufacturer delivering reliable, well-engineered cardio and strength solutions for commercial gyms, leisure centres and hospitality facilities. Known for combining European design with durable engineering, BH Fitness supports operators in creating accessible, high-quality training environments that balance performance, comfort and value, helping facilities meet the needs of a broad member base while maintaining long-term operational efficiency.
BH Fitness
Business Description:
A leading global manufacturer of sports equipment and a pioneer in the fitness industry with over a century of history. Part of the BH Group (Beistegui Hermanos), founded in 1909 in Spain, the company transitioned from the arms and cycling industries to become a powerhouse in fitness technology.
Headquartered in Vitoria-Gasteiz, Spain, BH Fitness specializes in designing, manufacturing, and distributing high-performance cardiovascular and strength equipment for both the Commercial (B2B) and Home (B2C) markets. With a presence in over 85 countries, the brand is recognized for combining robust industrial engineering with cutting-edge connectivity.
The company distinguishes itself through a customer-centric philosophy known as "proximity," ensuring that innovation is always paired with accessible support.
Services/Products:
1. Core Equipment Supply & Sales
Cardiovascular Equipment – Commercial treadmills, ellipticals, upright and recumbent bikes, and rowers across multiple ranges, including premium lines designed for high-usage environments with durability and multimedia integration.
Strength Training Equipment – A comprehensive portfolio covering selectorised machines, plate-loaded equipment, multi-stations and free weights, engineered for safety, ergonomics and effective muscle engagement.
Indoor Cycling Solutions – Market-leading indoor cycles built on BH Fitness’s cycling heritage, offering magnetic resistance, accurate power measurement and realistic ride feel for group and individual training.
Home Fitness Equipment – A dedicated consumer range delivering professional-grade technology adapted for domestic use, including compact and foldable designs.
2. Digital Ecosystem & Connectivity
BH Gym Loop – An integrated gym management platform and member app connecting users and operators through workout tracking, usage analytics and RFID-enabled engagement tools.
SmartFocus Consoles – Cloud-connected cardio consoles offering entertainment and screen mirroring for users, alongside real-time machine data and usage insights for operators.
3. Facility Design & Consultancy
Layout & Space Planning – Professional 2D and 3D gym design services focused on optimising traffic flow, zoning, equipment mix and overall space efficiency.
4. Financial Solutions
Leasing & Rental Options – Flexible finance, leasing and rental models that support cash flow management and allow facilities to access the latest equipment through predictable monthly costs.
5. Global After-Sales Support
Technical Service & Maintenance – A global network of certified technicians delivering responsive maintenance and repair support.
Spare Parts Supply – Extensive spare parts availability to minimise downtime and protect long-term equipment performance.
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