Black Raccoon Consulting
Gym and Fitness Business Consultants
Fitness KPI
A specialist business intelligence and AI platform built exclusively for gyms and fitness operators who want clearer insight and better control over performance. By integrating data from multiple systems into one central dashboard, FitnessKPI provides real-time visibility across over 180 fitness-specific KPIs, helping operators track revenue, retention, utilisation and member behaviour. Powered by AI-driven analysis and predictive alerts, the platform supports faster, data-led decision making, improved operational efficiency and more consistent performance across single-site and multi-site fitness businesses.
Miha Bodytec
Business Description:
FitnessKPI is a leading technology company in the fitness industry, renowned for its expertise in data analytics. With a strong presence in over 17 countries and a network of more than 600 clubs, FitnessKPI has established itself as the industry leader in state-of-the-art technology for data-driven decision-making.
Our Story
Founded in 2018 by fitness professionals Pablo Viñaspre and Isabel Vega, FitnessKPI was created from a deep understanding of the fitness sector’s needs. With over 25 years of experience in sports center management, they identified a critical demand for specialized, data-oriented tools to optimize fitness center operations.
Each type of business has different needs. At FitnessKPI, we understand the reality of each type of club and offer specific tools that help them improve in the areas of acquisition, retention, and financial management:
For Franchises:
FitnessKPI provides a unified platform for real-time KPI tracking and benchmarking, ensuring consistent quality and performance across all locations.
For Independent/New Gyms:
ANNA’s simplified AI analytics help offset limited resources, streamlining operations to foster growth in competitive markets.
For Mid-Size & Large Chains:
Centralize data analytics for strategic decisions, reducing costs, and enhancing market adaptability.
For Boutique Gyms:
AI optimizes member experiences and resource utilization, tailoring services to increase sales and boost satisfaction.
All Data Centralized in One Dashboard
FitnessKPI centralizes all your data from various sources like ERPs, gym management systems, and equipment. Leveraging AI analytics, we provide insights and automated actions to enhance revenue and drive business growth.
We elevate fitness business with FitnessKPI’s advanced data analytics and AI-powered solutions.
Services/Products:
Data Centralisation & Dashboards – Integration with any database to collect, process and visualise all gym data in one place, with customisable dashboards accessible anytime and shareable across teams.
KPI Tracking & Performance Monitoring – Real-time tracking of key fitness business indicators covering revenue, retention, utilisation and member behaviour.
Benchmarking & Market Comparison – Comparison of performance against similar fitness businesses to identify strengths, gaps and opportunities for improvement.
AI-Powered Predictions (ANNA) – Artificial intelligence that analyses business data, detects deviations, predicts outcomes and suggests actions to improve results.
Member Retention & Churn Prediction – AI-driven identification of early cancellation signals, enabling proactive retention strategies and improved member experience.
Hyper-Segmentation & Personalisation – Advanced customer segmentation based on behaviour and data insights to drive personalised actions, cross-sales and loyalty.
CRM Integration & Communication Tools – Integration with existing CRMs or use of FitnessKPI’s CRM to power targeted, AI-assisted communications via email, WhatsApp and SMS.
NPS & Satisfaction Measurement – Tools to measure member and staff satisfaction, loyalty and advocacy, providing insight to improve culture, service and performance.
Offer/Promotion:
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