Black Raccoon Consulting
Gym and Fitness Business Consultants
Creative Fitness Marketing (CFM)
a specialist sales and marketing partner for health clubs and fitness operators, focused on driving rapid membership growth and improving commercial performance. With over three decades of sector experience, Creative Fitness Marketing delivers on-site consultant-led campaigns that generate significant new member acquisition while taking the operational burden off club teams. Their performance-based model means clubs only pay when results are delivered, aligning incentives and supporting sustained financial outcomes.
Premier Partner
Creative Fitness Marketing
Business Description:
For 34 years Creative Fitness Marketing have provided a sales and marketing solution to increase the membership base, monthly cash flow and the profitability of health clubs across the world.
Our excellent fitness consultants will work onsite for your club doing all the marketing and selling to generate 150-400 new members in 6 weeks. We bear all the financial risk of the campaign and do not charge for our services, we simply charge a commission of each new direct debit member.
Services/Products:
On-Site Sales & Marketing Campaigns – Consultant-led campaigns delivered directly in-club to drive rapid membership growth.
New Member Acquisition Programmes – Structured campaigns designed to generate 150–400 new members within a short timeframe.
Performance-Based Marketing – A results-driven model where clubs pay via commission per new member, with no upfront fees.
Sales Process Execution – Full delivery of marketing and sales activity, removing pressure from internal teams.
Cashflow & Revenue Growth Support – Campaigns focused on increasing monthly direct debit income and overall profitability.
Short-Term Growth Bursts – High-impact initiatives designed to quickly boost membership numbers and momentum.
Consultant Expertise & On-Site Delivery – Experienced fitness sales professionals embedded within clubs during campaigns.
Offer/Promotion:
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