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The Retention Guru

Welcome to the Fit Supply Hub by The Retention Guru

Dr Paul Bedford

Paul has worked in the fitness industry for nearly three decades. Starting as a trainer, he then worked as an operator, an educator and now as a global authority on health club member retention. 

Paul has completed a PhD in Behavioural Sciences focusing on health club retention and analysed the behaviour of over 5.5 million members across 4500 clubs and facilities. Over 100 fitness companies have had their data analysed by Paul and his team placing him in the box seat to deliver key insights as to what makes our members stay for longer! 

Our Services

Data analytics and insight

Customer Experience and Retention Strategy Development

Speaking and Presenting

Staff Training – Customer Service, Interaction, Behaviour Change, Retention Apporaches