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Welcome to the Fit Supply Hub by FitnessKPI

FitnessKPI is a leading technology company in the fitness industry, renowned for its expertise in data analytics. With a strong presence in over 17 countries and a network of more than 600 clubs, FitnessKPI has established itself as the industry leader in state-of-the-art technology for data-driven decision-making.

Our Story

Founded in 2018 by fitness professionals Pablo Viñaspre and Isabel Vega, FitnessKPI was created from a deep understanding of the fitness sector’s needs. With over 25 years of experience in sports center management, they identified a critical demand for specialized, data-oriented tools to optimize fitness center operations.

Each type of business has different needs. At FitnessKPI, we understand the reality of each type of club and offer specific tools that help them improve in the areas of acquisition, retention, and financial management:

For Franchises:
FitnessKPI provides a unified platform for real-time KPI tracking and benchmarking, ensuring consistent quality and performance across all locations.

For Independent/New Gyms:
ANNA’s simplified AI analytics help offset limited resources, streamlining operations to foster growth in competitive markets.

For Mid-Size & Large Chains:
Centralize data analytics for strategic decisions, reducing costs, and enhancing market adaptability.

For Boutique Gyms:
AI optimizes member experiences and resource utilization, tailoring services to increase sales and boost satisfaction.

All Data Centralized in One Dashboard

FitnessKPI centralizes all your data from various sources like ERPs, gym management systems, and equipment. Leveraging AI analytics, we provide insights and automated actions to enhance revenue and drive business growth.

We elevate fitness business with FitnessKPI’s advanced data analytics and AI-powered solutions.

Our Services

FitnessKPI is a powerful tool that transforms data into actionable insights, propelling fitness businesses to new heights. Through seamless integration with any database, it automatically collects data and presents it in a user-friendly format. Additionally, our Artificial Intelligence, ANNA, can swiftly analyze the business and make accurate predictions.

DATA CENTRALIZATION: integrate, process, and simplify the visualization of all your fitness club data into one place. Search for your key indicators anytime, anywhere. You can customize the panels and share them with your team.

BENCHMARKING: Our benchmarking system allows you to evaluate your data against similar sports centers so you can see where you excel and where you need to improve

AI PREDICTIONS: Meet ANNA, the AI created by fitness experts who learns from thousands of clubs. It alerts you to deviations, suggests actions to improve results, and generates predictions based on your data.

MEMBER RETENTION: Analyze and predict early signs of member cancellation using AI algorithms. Enable proactive actions to improve retention and optimize customer experience.

HIPER-SEGMENTATION: Know who your customer is, how they behave, and create automatic and personalized actions. When you deeply understand your customers, you have the key to reducing churn, increasing cross-sales, and boosting loyalty.

CRM: We can integrate your CRM or add ours to turn your business data and information into tangible actions. By combining data, advanced segmentation, and content suggestions, you can create more efficient communications just for the clients you want and when you want. Improve your acquisition, loyalty, and retention, by creating informed, segmented, and AI-assisted actions via email, WhatsApp, or SMS.

NPS: Using various indicators and satisfaction measurement tools, data is collected to assess the willingness of customers and employees to recommend your gym, providing valuable insights to create a more positive and productive environment.