Azura Sport are the one-stop shop for white-label fitness products catering for all sizes of UK business from PTs to gyms, clubs and large health club chains. - Learn More
Premier Partner
Black Raccoon Consulting
Black Raccoon Consulting is your trusted partner in elevating fitness and leisure businesses to new heights of success.
With over a decade of industry expertise, we specialize in providing tailored solutions for independent, franchise, and commercial fitness ventures. From strategic planning and sales optimization to customer journey enhancement and marketing strategies, we empower businesses to achieve their goals and boost profitability.
Our mission is to equip you with the tools, insights, and training needed to thrive in a competitive market, ensuring every step aligns with your brand’s vision. Partner with Black Raccoon Consulting for a transformative journey toward business growth, operational excellence, and lasting success.
The Carbon Group
The Carbon Group is a marketing agency with a difference. Lead by Mathew Smallwood, who has over 20 years of leisure industry marketing experience, we become part of your team, working closely with you to deliver improved business performance. We can act as your Marketing Manager, or simply drop into the business to fulfil a project, we have flexible ways of working to help you get value led approach and personalised marketing support.
The Retention Guru
Dr Paul Bedford Paul has worked in the fitness industry for nearly three decades. Starting as a trainer, he then worked as an operator, an educator and now as a global authority on health club member retention. Paul has completed a PhD in Behavioural Sciences focusing on health club retention and analysed the behaviour of over 5.5 million members across 4500 clubs and facilities. Over 100 fitness companies have had their data analysed by Paul and his team placing him in the box seat to deliver key insights as to what makes our members stay for longer!
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Bonska Consultancy
The business was established 10years ago by Elaine who has been in the fitnessindustry over 40 years. Her previous positions have been National Fitness Managerfor LA Fitness, National fitness and retention manager for JJB/DW sports Fitness as well as being the Managing Director of Fitness fx. Elaine has opened over 90 clubs in various roles. Elaine Coulthard Ltd provides a one stop shop from conception to day to day operations, maximising potential and profit for the leisure industry. The team consists of architects, build and fit out teams, and experienced operators.
Active Insights
Celebrating our 25th year, Active Insight has 3 core pillars – firstly, we are committed to conducting regular research and sharing insight with the industry through collaborative studies or independent research via our Consumer Insight Panel. Secondly, we bring the industry together through active-net – where operators and suppliers come together through workshops, pre-arranged meetings and plenty of networking. Finally, we work directly with operators to measure and manage their customer experience from acquisition through to cancellation utilising data held within our CX software platforms to continue to learn and develop the customer experience.
Elaine Coulthard Limited
The business was established 10years ago by Elaine who has been in the fitnessindustry over 40 years. Her previous positions have been National Fitness Managerfor LA Fitness, National fitness and retention manager for JJB/DW sports Fitness as well as being the Managing Director of Fitness fx. Elaine has opened over 90 clubs in various roles. Elaine Coulthard Ltd provides a one stop shop from conception to day to day operations, maximising potential and profit for the leisure industry. The team consists of architects, build and fit out teams, and experienced operators.